About Us

 I’m Yashi Madhwani, founder of two ventures — Exactly, which you’re exploring now, and Yashi, the Designer Label.

I started Exactly in 2022, with the intention to build something of my own. After a brief pause in 2024 due to my wedding, I’m relaunching Exactly in 2025 with a clearer vision — to focus on comfortable, high-quality cotton shirts that women can wear every day, in every season.

Our aim now is to create wardrobe staples that feel good and breathe.
With our in-house manufacturing unit, we personally oversee every step to ensure the quality you deserve.

Welcome to Exactly — where comfort meets simplicity, every single day.